Posted on: 15 February 2021
Ben Pinnington, the managing director of British industry specialist public relations firm Polaris Media, has signed a new book deal with leading entrepreneur publisher Rethink Press.
The deal will see Rethink publish Ben’s book titled ‘Making Waves: Public relations strategies to transform your maritime business’ in early summer on Amazon, Kindle, in print and audiobook, 20pc of profits will go to Liverpool Seafarers Centre and the Battle of the Atlantic Memorial.
Ben said ‘Making Waves’ is aimed at business leaders in the international maritime industry seeking to ‘raise awareness, win business, build their reputation and handle a crisis’.
The book will feature ‘how to’ chapters on brand, media relations, crisis, social media, strategy and evaluation. “It is just so vital to harness the power of PR. It is more than communications gloss, more than an add on to marketing, it is a discipline in its own right that should inform the strategic direction of the company,” he added.
Lucy McCarraher, Founder Rethink Press said: ‘Rethink Press is delighted to be publishing Ben Pinnington’s book that will be hugely valuable to the maritime industry. We publish the books of entrepreneurs, and the maritime industry is a new market for us. We believe that Making Waves will really open the eyes of many businesses to the opportunities of positioning and presenting themselves in a dynamic and positive way.’
To reserve a copy email: news@polarismedia.co.uk.
